About us
About Peachy Gang
Peachy Gang is an Aussie kids swim and lifestyle brand designed in Bondi, made for beach days that are actually fun.
Because if you’ve ever tried to peel a wet rashie off a wriggly kid, you already know: kids swimwear isn’t just about how it looks. It’s about comfort, sun safety, and whether the whole day runs smoothly or turns into a series of tiny battles.
We started Peachy Gang after struggling to find swimmers that felt like the right mix of cool, comfy and genuinely well made. So many pieces looked cute online, but didn’t hold up; weird scratchy seams, flimsy fabric, prints that just weren’t us, and not enough sun protection built in. We wanted something better, so we decided to make it.
What we do...
We make swimwear that takes the friction out of beach and pool days.
Less scratching, tugging and complaining
Less stress about sun safe fabrics
Less wrestling wet swimwear at the end of the day
Less replacing cheap pairs every season
More comfort for them
More confidence for you
More pieces that last long enough to be passed down
The Peachy difference
We keep our collections small on purpose. Fewer pieces, done properly. Think of it like your favourite restaurant with a short menu, because everything on it is good.
Here’s what we sweat the details on:
• Buttery soft fabric that kids actually keep on
• Rashies and swimmers have UPF 50+ sun protection, tested by ARPANSA
• Recycled fabrics where we can, because it matters
• Fit that’s made for movement and real play
• Thoughtful design details that make life easier, like full length back zips on our rashies for quick changes and quick-drying fabric for our shorts for beach-to-cafe transitions without the chaos
Who we’re for
Peachy Gang is for parents who care about how their kids are dressed, but care even more about how they feel.
You want swimwear that looks considered, not loud. You want quality you can feel. You’d rather invest once than keep buying again and again. And you want pieces that work for real life, from beach to cafe to backyard sprinkler sessions.
We’re here for the families who want fewer, better things.
A little bit about me
I’m Dani, founder of Peachy Gang. I’m originally from London and now based in Bondi. Peachy started during early mum days, when I realised the swimwear I wanted for my daughter simply didn’t exist. So I started sketching, sampling, and figuring it out one step at a time.
Peachy Gang is built slowly and thoughtfully, with real kids and real beach days in mind. It’s still very much a small brand, and I care deeply about getting it right.
Thanks for being here.
If you’ve got questions, sizing help, or feedback, send us a message to support@peachygang.com
And if you spot a little one in Peachy out in the wild, tag us on Instagram @peachy___gang
